QuickLINK #139

Virtually Irresistible: Tech Tools + Strategies for Solos and Small Firms

This year, more than ever, some solos and small firms are struggling for business and are making the switch to more lean, virtual practices. Sound familiar? Invest a small amount of money—only $185—and register for the 2021 Solo & Small Firm Conference.

Each session is designed to help your firm adapt to the realities of practicing law online: team building and communication skills in a virtual world; virtual law clerks and contract lawyers (hiring, training, firing and outsourcing); putting your law firm on autopilot and how to sustain and grow a solo and small firm practice with the use of technology. February 12, same-day virtual conference or 90-day, on-demand access.

Register now for the 2021 Solo & Small Firm Conference. This year’s theme is “Virtually Irresistible: Tech Tools and Strategies for Solos and Small Firms.” Our first-ever virtual annual conference features some of the top practice advisors in the country. And, you’ll learn first-hand from Florida attorneys who have built—and sustained—thriving law practices using technology and effective practice management techniques. Registrants have 90-day, on-demand access. Course 4253. 5.0 General; 3.0 Technology CLE credits. REGISTER

Interested in a YLD scholarship? The Florida Bar Young Lawyers Division is proud to be the Education Partner for the 2021 Solo & Small Firm Conference and 10 scholarships are available for YLD members. Apply by Jan. 15, 2021, by sending a resume and brief essay about your experience as a solo or small-firm lawyer to rlibbert@floridabar.org with a “Conference Scholarship” subject line. Special consideration will be given to YLD applicants who also are members of the Solo & Small Firm Section. Learn more at FLSoloSmallFirm.org/virtually-irresistible.

The Importance of Internal Website Links

Why Internal Links are Important for Law Firm Websites

One of the simplest things you can do to improve the health of your law firm website and its overall performance in search rankings is internal link building. Internal linking is the practice of adding links from one page of your website to another page on your own website.

Internal linking is a marketing power move that is often underrated, largely because it is misunderstood. If you have been neglecting the inclusion of internal and external hyperlinks in your website content, follow this guide for best practices on internal linking that can make a huge difference in the success of your online legal marketing.

Tech Gifts to Make Any Legal Professional Merry and Bright

Attorney at Work asked its practice management and technology experts: What tech would you like to find in your “stocking” this year for improved efficiency, organization, stress reduction—or just fun?

From mesh Wi-Fi to wireless headsets with microphones, here are their shiny tech picks.

Am I Hacked?

Just like driving a car, sooner or later you may have an accident no matter how secure you are. Here are some clues from LegalFuel to help figure out if you have been hacked and, if so, what to do.

The sooner you identify that something bad has happened, the more likely you can fix the problem.

Upcoming CLE for Solos and Small Firms

Dec. 8 @ 12–1 PM Live GoToWebinar: Professionalism for Florida Attorneys. This seminar by commercial litigator William Curphey will provide examples of unprofessional behavior and suggest ways to deal with them. We will discuss Florida Bar professionalism expectations, the Rules Regulating The Florida Bar, informative cases, local professionalism panels, the Attorney Consumer Assistance Program and more. Course 4252. 1.0 General CLE credit, all of which may be applied toward Professionalism. REGISTER

Jan. 19 @ 12–1 PM Live GoToWebinar: Digital IP: Helping Clients Protect, Defend & Recover Intellectual Property Rights Online, In Social Media & E-Commerce Platforms. Moderator: Chris Johnson. Registered Patent Attorney Luca Hickman will discuss strategies to protect increasingly important digital IP by registering domain names and social media handles, and by using trademark and copyright laws. The program will highlight proactive defense strategies to defend and attack against third-party infringement of digital IP rights, including social media takedowns, using the Digital Millennium Copyright Act and more. Course 4276. 1.0 General; 1.0 Technology CLE credit. REGISTER

Jan. 27 @ 12–1 PM Free CLE: Professional Approach to Managing the Client Experience. Wednesday Wisdom Zoom webinar, free CLE for Solo & Small Firm Section members.* By Rob Howard, founder and president of RC Howard and Associates LLC, a certified Sandler Training Center of Greater Tampa Bay. Learn advanced communication techniques that incorporate a repeatable, systemic approach and supporting processes for managing the overall client experience that can impact client satisfaction and sustain positive financial performance and growth for the firm or practice. Course number and 1.0 General CLE credit pending. *Registration will be approved when section membership is confirmed. REGISTER

Join the section’s members-only Facebook group to network with colleagues around the state.

One of the most difficult things about working remotely is trying to stay connected. Let the Solo & Small Firm Section’s Facebook group be a resource for you. Find co-counsel, refer a case or ask for recommendations. It’s free. Our Wednesday Wisdom series is live on Facebook each month and the library of past videos is available 24/7 through the Facebook group for free, on-demand CLE. Join today to network with your colleagues from the section. JOIN NOW

If you’d like to be featured in the section’s member spotlight series, please contact section communications consultant Lisa Tipton.