The Florida Bar Young Lawyers Division is the Education Partner for the 2021 Solo & Small Firm Conference—and 10 scholarships are available for YLD members. Interested? Apply by Jan. 15, 2021, by sending a resume and brief essay about your experience as a solo or small-firm lawyer to with a “Conference Scholarship” subject line. Special consideration will be given to YLD applicants who also are members of the Solo & Small Firm Section.

2021 Solo & Small Firm Conference 

February 12, 2021 8 AM – 12:55 PM • Virtual CLE Event
Registrants have 90-day, on-demand access.
5.0 General, 3.0 Technology CLE Credits Course Number 4253
Section Members $185 Non-Section Members $230



Welcome From the Conference Chair & Vice-Chair

Don’t miss the Solo & Small Firm Section’s first-ever Virtual Annual Conference! As the program organizers, we would like to invite you to join us live on Friday, Feb. 12, 2021, for Virtually Irresistible:  Tech Tools and Strategies for Solos and Small Firms, an all-new CLE event featuring some of the top practice advisors and experienced law firm managers in the United States.

Topics include Improving Team Building and Communication Skills in A Virtual World, Systems Thinking and Technology for Running the Lean Law Firm, Virtual Law Clerks and Contract Lawyers: Hiring, Training and Firing; Outsourcing, Law Firm Autopilot, and How to Sustain and Grow a Solo and Small Firm Practice With the Use of Technology.

Need more information? Please contact Solo & Small Firm Section Program Administrator Ricky Libbert at or (850) 561-5631.

We hope to see you online!

Conference Chair Cristina Alonso
Conference Vice-Chair Jacina Parson

Conference Schedule & Presenters

8–8:10 AM
Welcome and Introductions

Cristina Alonso, Conference Chair, Pembroke Pines
Jacina Parson, Conference Vice-Chair, Clearwater

Nora Bergman

Nora Bergman

Atticus, Inc. and Real Life Practice

8:10–9 AM
Let’s Talk. Improving Team Building and Communication Skills in A Virtual World.

One of the challenges of the virtual world is learning how to work effectively as a team. In addition, working remotely adds new wrinkles to how we communicate – not only with the team but with clients. This session will provide strategies that will help you more fully engage your team and tips to improve your communication with both your team and with clients. Presented by Nora Bergman of Atticus, Inc. and Real Life Practice, Tarpon Springs.

Dave Maxfield

Dave Maxfield

Dave Maxfield Consumer Protection Law

9–9:55 AM
Systems Thinking and Technology for Running The Lean Law Firm.

While nearly every industry has jumped with both feet into the future, law firms have mostly failed to capitalize on the “science of industrial management.” No more. Learn how to transform your law firm using Lean methods and technologies pioneered by Toyota and relied upon by the world’s most profitable and highest performing companies from Dave Maxfield of Dave Maxfield Consumer Protection Law and co-author of the ABA’s bestselling book,  “The Lean Law Firm,” Columbia, SC.

9:55–10:10 AM


Kristin Tyler

Kristin Tyler


10:10–11:05 AM
Virtual Law Clerks and Contract Lawyers: Hiring, Training and Firing; Outsourcing.

How do you find contract lawyers, integrate them into your practice, and provide sufficient oversight? What are the employment law considerations when hiring, training and firing law clerks and contract attorneys, particularly when working virtually?  How do you determine the appropriate rates? Presented by Kristin Tyler of LAWCLERK, Las Vegas, NV.

Ernie Svenson

"Ernie the Attorney" Ernie Svenson

Law Firm Autopilot

11:05 AM–12 PM
Law Firm Autopilot

Effectively leveraging technology and automating aspects of your practice will free you up to focus on meaningful work. Presented by “Ernie the Attorney” Ernie Svenson of Law Firm Autopilot, New Orleans, LA.

12–12:55 PM
How to Sustain and Grow a Solo and Small Firm Practice With the Use of Technology

A panel discussion with practitioners who have established successful solo and small firms will discuss their practice models and use of technology. Moderator: Cristina Alonso of Alonso l Appeals, Pembroke Pines. Panelists: April Martindale of Martindale Law, Sunrise; Camara Williams of Smith & Williams Trial Group, Orlando; and Liz McCausland of Liz McCausland, P.A., Orlando.

Cristina Alonso

Cristina Alonso

Alonso l Appeals

April Martindale

April Martindale

Martindale Law

Camara Williams

Camara Williams

Smith & Williams Trial Group

Liz McCausland

Liz McCausland

Liz McCausland, P.A.